5 Tips to make your escort advert on RioLadies.com irresistible
Try these five quick and easy escort ad writing tips to make your ad more appealing to your ideal clients.
Advertising your escort business isn’t easy.
Writing an escort ad that entices and engages your ideal client is an important step toward getting booked regularly. But how do you create a persuasive, original ad when you’re not a writer, are writing in a foreign language, or simply hate writing?
We have been reading and writing hundreds of ads for the adult industry for over twenty years and spent A LOT of time with ad content. So we can provide you with some spicy insights and what follows are five super simple writing tips that we are confident will give your ad a real boost and help you stand out for potential clients.
5 easy writing tips to sex up your escort ad content for your listing on RioLadies.com
Tip 1: Start with something unique
Headlines are difficult to create. A lot of information must fit into a small amount of space, which is difficult. However, if you want to attract the attention of your ideal client, you must have a compelling headline that says something interesting about you.
Rather than the generic, ‘Hello, I am …’ which we see a lot, let your best side shine by stating what makes you unique.
Highlighting your main unique selling point allows someone to quickly and easily see what differentiates you from the competition. For instance, your unique selling point could be:
- where you work
- your looks or heritage
- a special form of service
- a fetish, look or style
By including such in your headline you catch the attention of the right clients for a date and create intrigue.
Tip 2: Emphasize benefits over features.
A client will appreciate it if you list your personal characteristics or the characteristics of your services. It tells them what to expect in very simple terms. What a list does not do is assist someone in connecting with you. To do so, sell the feature’s benefit and answer the question that every customer has: ‘What’s in it for me, and why should I care?’
Taking your ad to the next level entails comprehending how features benefit your target audience. What difference does it make in their lives? Better? Sexier? Here’s an example. Assume that one of your unique selling points is that you speak Spanish, English, and Portuguese fluently. This is stunning and for sure interesting, but why should your client care, and what will they gain from it?
Here are a few suggestions.
“I’m the ideal companion for any clients visiting France, Germany, or Spain. And these languages can be used in roleplaying or to satisfy exotic fantasies.”
How about emphasizing the advantages of physical characteristics? Let’s start with a popular one: legs. How does your client benefit from the fact that you have great legs?
“My long and beautiful legs make me look great in short skirts and heels”, which let’s the client picture yourself in his mind and gets his fantasy already going. As a bonus, having great legs entails spending a lot of money on high-quality, sexy stockings, which could also be a client fetish.
When calculating the benefits, put yourself in the shoes of your client. Consider what makes them want to use your services. This is known as empathy marketing. It’s your opportunity to show your audience that you “get them.”
Tip 3: Make sure that your writing is easy to read
Long, complex sentences are difficult to read. You can assist your clients in digesting information by:
- limiting paragraphs to four or five sentences,
- keeping sentences short (two syllables or less),
- and breaking up large chunks of text with subheadings.
Remember the KISS-principle: Keep It Short and Simple.
You can also have a look at some of your competitors ads listed on RioLadies.com to get some inspiration, just don’t make the mistake of copying them.
Tip 4: Guide and tell your clients what to do
A call to action is essential for converting a potential client into a booking. When a reader reaches the end of your copy, they should not be left wondering, ‘What next?’ Tell them what they should do.
Should they text, email, or call you? When they contact you, what information must they include?
A clear call to action eliminates the need for the potential client to guess or assume what you want them to do. They should not be worried about saying or doing the wrong thing.
Tip 5: Check your ad for errors
The final tip is to double-check your advertisement for errors. It’s not a big deal if one or two slip in. We are, after all, human. Ads that don’t make sense, on the other hand, can turn off customers. If writing isn’t your thing or if you’re writing in a foreign language, make sure your copy is thoroughly edited.
- After you’ve finished writing, take a break for a few hours and return to it with fresh eyes.
- Read it out loud. When you’re forced to say it aloud, it’s easier to spot mistakes and sections that don’t make sense.
- Print it out and make changes on paper. When editing on a screen, there is a tendency to scan read. Printing it and reading it on paper slows down the process and makes it easier to spot errors.
Rewriting your ad isn’t a quicky.
After your pictures, it’s the second thing a potential customer will see from you and it will influence his judgement heavily. Trust us. You can have the best photos but can turn off your client with just a few sentences.
Putting in the work so your advert is strong, clear and appealing will pay off in the long run. So check it from time to time and maybe edit it, especially when you described something like your hair colour, that may have changed since you have written it.
For more tips, maybe on how to prepare for your first date, have a look at our other articles in the blog section.